Hello, I'm Ivana, a passionate brand strategist and creative director. I hold a Bachelor's degree in Branded Entertainment: T.V. Production, with a minor in Advertising Art Director from SCAD. Additionally, I have recently completed my M.A. in Luxury and Brand Management at SCAD, further enriching my knowledge in the field.
Throughout various projects, I have assumed diverse roles including art direction, brand strategy, and copywriting. However, my true passion lies in visual storytelling. Crafting campaigns that transform audiences into brand advocates is where I find immense joy and fulfillment.
Having grown up in Venezuela, with Italian roots, and now residing in the United States for over five years, I embody a multicultural perspective. This experience has not only made me fully bilingual but has also deepened my understanding of the significance of cultural context in effective consumer communication.
If you're seeking something exciting and creative, I invite you to connect with me. Together, let's create compelling stories that resonate with your audience and leave a lasting impact.