Global distribution plan

While Maison Francis Kurkdjian has a solid and valuable online presence, the brand is lacking in the physical landscape. Maison Francis Kurkdjian is present in over 40 countries through multi-brand stores and retailers, with only four owned stores, being two of their flagship stores in Paris wrongly located. Therefore, to captivate the consumer and offer the expected luxurious and personalized experience, the brand must revisit the existing stores and plan to expand to other countries with owned stores improving their brand presence and increasing the brand awareness through promotional activities.

THE ASK

Formulate an expansion strategy to revisit their current flagship stores in Paris, France, and relocate them. In the same way, analyst future possibilities to expand to different key locations in the next five years through a selective model.

THE TEAM: Paris Cover (Industry and Distribution analysis), Madhavi Manushree (Store Design, Consumer Analysis), Ivana Mantovani (Distribution strategy: Brand and location analysis, promotional strategy)