Optimizing The Experience

SCAD is collaborated with Coca-Cola and AMC to research and develop concepts to improve the in-theater experience in a post-COVID world. The details of this project are under NDA. If you wanna know more about it, let’s get in touch!

Role

During this collaborative project, I worked as a strategist during the research phase. I defined and developed an organizing idea based on the shared values between the brands and the audience. I also worked as a visual designer for packaging.