BudZones
Community has never been more important than now. That is why we have created a place where we share who we are. Bud Zones. A Bud Zone is an arena where we all come together. The zone where we create bonds and become stronger. Through this campaign, we activate the emotional need of humans to feel belonging and the desire to be a hero.
The Ask
Budweiser is challenging you to bring ideas that put our beer front and center to drive recruitment with our younger audience (21-34 beer drinkers).
TEAM: Myself (Strategy +copywriting), Caroline Semler (Art Direction + UX Design) , Maggie Walker (Designer)
Check their work: www.carolinesemler.com www.artbymaggiewalker.com
Scannable Packaging
OOH Advertising + Tokens
