VOLCAN CREATIONS

More than 200,000 years ago, a Volcan in Jalisco gave us a gift. The land of the Tequila. The land for Volcan de Mi Tierra. This land has allowed us to share the heart of the volcano. The heart of the land of Jalisco. The heart of our people. A life 100% lived with heart, and we want to share this with you. Tequila is not for everybody. We understand that. However, whether you are a tequila expert or a tequila amateur, we know one thing for sure: you enjoy a good cocktail that lets you discover both the exotic flavors and the notes of our Volcan de Mi Tierra Tequila.Volcan Creations are brought to you by the experts you love and trust, our local bartenders, who created cocktail versions that are enjoyable no matter what type of drink you like. Volcan Creations are more than just cocktails. These are 100% made with heart 100% made for you with Volcan de Mi Tierra, which is 100% made of agave.

THE ASK

After analyzing the brand and defining a business issue, develop an Integrated Marketing Communications Plan to address the brand’s needs. The communication plans must include a video component and an integrated advertising campaign.

TEAM: Anoushka Kumar (Media Manager and Consumer Analyst), Yanrong Zheng (Researcher and Media Planner), Ivana Mantovani (Brand Strategy and Art Direction).

Access our Process Book for more detailed information here: https://acrobat.adobe.com/link/review?uri=urn:aaid:scds:US:64b74a3a-d933-3a16-8e1f-551a77b4573b

PHASE 1